The Backstory:
Our client, a marketing agency that has been growing like crazy, realised it was time to focus on Diversity & Inclusion (D&I). They got in touch with Ena HR & Training to do a deep dive into their current D&I setup and figure out what needed fixing.
The Audit & Action Plan:
The audit revealed a few areas that needed some work: Lack of representation in leadership,
not enough awareness about D&I among employees, and some hit-or-miss practices.
Here’s what they did to tackle these issues:
Leadership Training: All leaders went through mandatory D&I training to get on board with D&I principles.
Employee Workshops: They rolled out regular workshops and seminars to educate everyone on a variety of D&I topics.
Inclusive Hiring Practices: They revamped their hiring process to attract a diverse pool of candidates and ensure fair hiring.
Employee Community Groups (ECGs): Set up ECGs to support and connect
underrepresented groups within the company.
Client Engagement: Started actively seeking client feedback to better understand and meet their diverse needs.
The Results:
After putting the plan into action, the company saw some awesome results:
Employee Engagement: Employee engagement scores shot up by 25%. People felt more valued and included, which boosted morale and productivity.
Talent Acquisition: Applications from top-tier talent increased by 30%, thanks to their new reputation as an inclusive employer.
Client Understanding: Improved client relationships and satisfaction led to a 15% increase in client retention rates.
The Wrap-Up:
The steps our client took to improve their D&I practices made a huge difference. They saw a direct link between their efforts and higher employee engagement, better talent acquisition, and improved client understanding. By committing to diversity and inclusion, they not only created a better work environment but also gained a competitive edge in the market.
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